“If you want to win championships then you would never get involved. I think the best owners in sports are the guys that sort of watch both sides a bit. If you don't have a good business then you can't really afford to go out and get the best players unless you just want to rely on other sources of income.
“Over there [in the Premier League] it was sort of like 'well, we've got guys from the Middle East, the oil price is over $100, they can spend anything they want'.
“But the problem I saw with all of that; those people can lose interest. It doesn't mean that they will, but I sort of threw that out there: 'What happens when the Middle Eastern family, this thing's costing a lot of money and they decide to go home?' I said what really happens in those situations is the fans get hurt because the players get picked up and paid if they're good, the front office gets other jobs.”
“What did I learn specifically [from England]? You learn very quickly what that brand means,” said Kroenke.
“We have a gentleman who comes to Arsenal games, he flies his helicopter from South Africa, Cape Town to London quite often. It’s just an example of what a brand can mean, and what we can do in sports.
“We’re all working on that and that’s the big opportunity. Michael Jordan showed it - you can get paid a whole lot more if you can extend your brand. Manchester United showed it. They established benchmarks that people had thought heretofore unattainable, but their brand extension made people want to pay for it.”