Furthering to Syn's post - what I don't like is this idea that being content with finishing third or fourth isn't what 'football is about' but winning trophies is. Sure for players or managers as it would be as it is a personal accolade but really, doesn't only being happy from winning trophies as a supporter just remove the enjoyment of supporting your club and watching the sport as much as settling for a supposed 'mediocre position'? Isn't it just as cynical in the end?
If trophies are all that matter then there are a minimum of 80 depressed sets of football supporters every season in this country and personally, I can't say I remember supporting Arsenal because I wanted trophies.