It's like I say, the majority of voters are the complacent and apathetic ones. Brain dead headlines, silly diversions, a cheaper pint and meanwhile the foundation rots away unnoticed. These newspapers deliver theatre, not news. They are easily consumable, allow easy formation of simplified plots, perpetuate myths and fables, operate in terms of goodies and baddies. Drip, drip, drip. When you fill up peoples time with bullshit then everything becomes bullshit. There's no time for anything but bullshit. It's too simple to say they are thick because they read the (overtly racist) Sun. They most likely read it because it makes bullshit so easy to consume. Better than the Times, which serves its bullshit in excruciating detail and with a snobbish flourish. Its readers are invited to be a better class of gullible idiot.
I don't think the majority of people are thick, not based on my experiences anyway. I just think they are badly mislead and can't connect the misinformation and disinformation with a working incentive to be part of a solution rather than part of the problem.