Right. That's definitely a factor too. These guys don't give a damn about the fans these days.
As you get older you tend to get more nostalgic and look back on the "good old days" more fondly, but I think this is objectively true. There was much more connection between the fans and players back in the day, and the fans and club in general. Since it became big business the players are here today, gone tomorrow mercenaries and the club see us as little more than customers. Back in the day when I was more into it all and a member I was always getting marketing emails trying to extract more money from me. Sad really.