Exactly, it's about time we put the football first. Gazidis can keep banging on about how we do things "the right way" and wax lyrical about our "value system" and "self sustaining" system, but it's BS. Our model is based on charging the most expensive ticket prices in the Premiership, trying to maintain a decent position in the league so that we can get the Champions League money and keeping the share price high. This is not football, and the neglect of the football side of things is coming back to bite us in the arse.
We're just being exposed for our lack of quality now.