Quote Originally Posted by McNamara That Ghost... View Post
https://www.bbc.co.uk/sport/football/53058264

Drinks break of one minute midway through each half.
they're inserting a break to get more adverts in - that's it then, traditional football is finished

this will eventually be formalised into a game with quarters instead of halves like the US wanted to do with the WC in '94 - TV is using this to take over the game and transform it beyond recognition