It would be nice to think it would be that easy, but all the devils are likely to be in the details.
Most feel our wage bill is already too high. At the end of the season we will have contract re-negotiations and step-up clauses to service in addition.
Profits other than player trading are negligible.
So with all the money in our wage bill already committed we would need to free up cash to consider pay rises to the better players. Since paycuts are out of the question, this means sales, that's IF we can shift these high earning shitbags.
I'm not saying we shouldn't do it, I'm saying it's problematic. Still, I guess Gazidis has to do something to justify his 600k bonus.