Originally Posted by
Kano
I'm actually convinced it is the other way. In this modern, consumerist world, marketing is king, and our marketing is far more aggressive around the world than it ever has been. We wouldn't be marked down as one of the richest in the world if our merchandise, sales and marketing teams weren't being successful. We had the 5/6th highest shirt sales a couple of years back I believe. What helps us far more than someone like Ajax is the marketing of the PL too, set alongside our own efforts it ensures we can remain an attractive prospect and retain the focus on our recent and more historic success. All horrible, disgusting words of course, as marketing deserves no place in our world, let alone football but it is what it is now.