Originally Posted by
Niall_Quinn
They won't sustain it. Anomalies can always happen and absolutely a good manager and a good squad can buck the odds every once in a while. But you won't see the second tier clubs at the top season after season. Same with Liverpool, they could have won it last year. But they could also end up outside the top 4 this year having lost a key player who wanted to go to a "bigger club". Hanging on to your players, attracting top talent, being able to afford the runaway inflation wages, attracting bigger sponsors, building the fan base, expanding the merchandising operations, getting a bigger share of the media pie, and so on. Money attracts money and is a decisive factor in achieving sustained "success". It's shitty it works that way but it does. Seems to me Southampton have a great set up and a more than competent manager but money is their glass ceiling. Next summer the big clubs will be back to take their pick again and it's back to the drawing board for them, albeit a very competent drawing board. With a more tactically astute manager we might have won the title last season, but we'd have been punching above our weight had we done so. Slowly we are adding to that weight and unfortunately it's all based on cash. Football is more business and finance than sport these days, the football is almost the by-product. It's what happens when something has mass appeal and the money men find an angle. We either play the game or we accept second tier status for the long term.