Originally Posted by
Kano
The reason these clubs had to invest so much was to create value around the club they were taking over. They had no option but to pump billions into their veins to make the long game worthwhile. City and Chelsea had no recent history to speak of, nothing that could be spun worldwide by spineless marketing departments. So the first port of call was to bring in star names, increase shirt sales, a buzz, kick start sales campaigns and then gather up some trophies for a longer term vision of spinning more marketing bullshit. Whereas that wasn’t required at Arsenal. The reputation was already there, a manager who could turn shit into bronze and secure CL football every season and provide a base for new commercial ventures to rip off fans worldwide. If Arsenal weren’t in the PL and benefiting from the PR generated by the league they are in, exposed to new territories every season, then I’d agree that our own promotional efforts wouldn’t be sufficient. But (un)fortunately the club benefits from the efforts of two groups of marketing hacks that enables them to keep floating around. I empathise with fans like myself who are frustrated by the manger but I’ll be fucked if I feel sorry for those who want to compare us to any of those other clubs you mentioned. I’m no fan of our owners but I can’t say my tongue is out salivating to follow the methodology of the crooks that run those clubs either.
All of this commercial talk is absolute bullshit anyway, and my only real interest is watching the guys on the pitch every week, the essence of why I started watching this game when I was a kid. If we win, we win but if not, then I refuse to let all this other shit get in the way anymore. Corporatism continues to invade every other aspect of our life and few things we hold sacred, those little escapes that used to be pure, have to be upheld by the individual. Whatever they may be. Capitalism celebrates the winners only, just how football has become and I’ve stepped out of that queue now because frankly it bores me.