The pay is a few million here and there compared to what other execs and managers earn yearly, so it's small change in the larger scheme of things. The valuation of the shares was based on the clubs market value, with the largest being the asset of the tadium itself, so the money they made didn't come from the fans but Kroenke and Usmanov. The real money, the £200m in the bank, has come off the backs of the fans though. Kroenke saw an investment opportunity and he's sure as hell made the most out of it.