Businessmen don't look at sport that way. They'll see 4th place as huge, worth millions. So when Wenger says we can still compete with the squad we have he may be saying we can still get 4th and get the millions. And with the sponsorship deals flowing and the money piling up what's not to love if you are an investor who got in relatively cheap and has a desperate buyer lined up and waiting? Not spending still gets them what they want.