I know the manager and the board view 4th place as the holy grail of football, the be all and end all when it comes to sporting achievement. However, for the fans, this sort of narrow financial determinism is depressing, and I know many people who have said they'd prefer to drop out of the top 4, if it meant having to rebuild from bottom up, as it may lead to a loss of many established players (who have failed to step up to the plate over the last 5 years), the manager leaving and perhaps even change in the boardroom, especially if Stan feels a club without the Champions League revenues is not worth "investing" in. I think this is the only way we'll succeed in the long run tbh.
However, there are others who think that such an upheaval will see us languish in mid-table for a long time, and that continuity is the way forward, and that once FIFA's financial fair play regulations are put in place, it will create a level playing field allowing our "prudent" business style to reap dividends.
What do you think?