We only buy after we sell our best players and even then we're buying unknowns instead of top quality replacements. The players are as frustrated as the fans, why should they stay on a sinking ship.
Interestingly this summer we did the exact opposite although the net result was the same.
The ship isn't sinking, it's bobbing around in the doldrums.
IMO we'll still finish 4th this year. It's not decline, it's stagnation, and I don't know which is worse.