It's predominantly a PL attitude towards it, I guess because of the way it is presented to us. After spending a decade mocking teams like Spurs (Spursday night football anyone?) I can't suddenly pretend to be excited about it.
It's something different yes and we could possibly win it and I would be happy to because of the fact we've got no modern European honours, but it's a 2nd rate competition whatever way you look at it. The teams involved, prize money, CL dropouts and the fact we've more than halved ticket prices for it.