I don’t think he believes he can challenge for the main prizes anymore, not at this stage of his career and life where the environment is so much more competitive.

However he finds himself in a unique position where he doesn’t need to challenge yet finds himself absolutely secure in his job. That is down to the owner first and foremost but also a fanbase that just isn’t bothered enough collectively to do something about it, probably due to sentiment.

It’s the perfect place for him to see out his career in relative comfort despite overseeing and accepting a complete drop off in standards. A vanity project, completely selfish and serves no purpose other than to prolong his time in football.