Scouting is getting harder. Not only has the scouting systems of our rivals improved. News of our interest spreads faster, and rarely do we enter final negotiation without any rival bids - which results in us having to play inflated fees for unknowns...
Inflation in transfer fee's is insane - and It's not going to end. In the EPL, a greater distribution of wealth from TV money has meant that clubs no longer need to sell for as little as they did before. Lower league teams are also in a much more stable financial position - and can hold on to their stars shrugging off all but the most insane bids from the biggest clubs.
Inflation in wages has also followed. Not only does that make us a lot less attractive club for perspective targets to come too, it has a massive disruptive effect on our own squad with our stars looking else where whenever they underperform.
The top clubs are earning more and more. Yes, their debts are huge but it's likely that there'll be bringing in more revenue due to having recent success and competent marketing departments. It's likely even Liverpool will continue to outspend us without drawing attention to the Fair Play Rulings (which I don't think take into account current levels of debt)
AND these sugar daddies aren't going away, they'll be building bigger stadiums, improving their youth and scouting systems catching up on the framework we've already built, whilst achieving success... Yes, At a cost, but football was never suppose to be a business and I no longer think it's correct to believe that billionaire owners purchase clubs to make a few million pounds a year on dividends...
No, I'm not asking for a Glaizer style, debt driven take over, and no - I'd be less than thrilled if Usmanov with his questionable history or an Abramovich style meddling owner came in.
What I'm asking for however, is a honest look at the realities of the situation. For the club to able to match the aspirations of the fans, we must accept that sustainable financing will no longer be relevant given this new age where money = titles. Without an urgent change in course, it's more likely than ever that everything we've accomplished could collapse in an ever accelerating talent draining spiral, the likes of which we seem set to experience this summer.