Originally Posted by
Jam Persie
There is an issue of scale and level of commercialisation here. Those who theorise about hyperreality provide examples of what it is...disneyland being a common example. But between Disneyland and taking your kid to the park to have a go at the swings there is a middle ground. Where the relationship between fans and a sporting club lie on that scale is hard to know really. The more removed one is from the actual preparation and putting on an event/spectacle and the more one is a consumer held at arm's length, the more it looks like a hyperreality. As you suggest there are also other things to weigh up - tradition, history, tribalism/regionalism etc. There are a lot of different elements and there really isn't a simple answer nor is it simple to unravel the relationship/dialogue that goes on between a saint/demogogue/icon/sports star/sports club, etc and their adherents.
The only reason I threw that concept out there was to provide counterbalance to the perspective that we, the fans, are somehow at the centre of it all and should have, or have a right to have, a say about how things go. We are not unimportant but by the same token, we are not all important either. And while we are essentially consumers and choose to be so, although we'd not necessarily characterise it as such, most of us also do have a real emotional investment. Having said that I also have real emotional investment in some books, video games, films etc.