what exactly has he done for this club? he joined in January 2009. I just wanted to have a look at a few things he has done, whether he is good enough to be chief executive. Im not trying to start a wenger debate, nor am i trying to blame somoene else instead of wenger (i state why later in the post). I also think discussing gazidis would be interesting too.
Commerical
So we were already in the emirates and he did nothing for the orginal sponsorship agreements with emirates airline. This year, he has managed to neogiate a rise from 5 million a year from them to 30 million. Thats one of his major contributions and a pretty good one too in terms of comercial deals. And there is a supposed one with puma too but given that hasnt been confirmed or announced we wont count this one.
WHen you look at united, they have sponsors for everything, training kit, training ground, cars, seats in the dugout, every thing they can get sponsors logos on they do, and are pretty ruthless in cutting some deals too. I know they are globally a massive club so can attract lots of sponsors, but although we are not quite on uniteds level, we still have a huge global draw, just look at our recent tour. We have a few new sponsorship agreements with some nigerian bank, or indionesian telecoms company but they hardly bring in the money.
So the new emirates deal is major plus, an extra 25 million per year (and the naming rights too but i cant remember the figures for that deal) and if he finalises the puma deal then there is another 30 million a year there. so thats 55 million more each year then we currently get. We need that and it is quite impressive to get those figures, but those are 2 deals in 4 years. Personally i feel we should be doing more, getting more sponsors in like united. But these two deals have or will happen this year, he didnt do much for the first three years.
Transfers.
This is where i think gazidis' biggest faults lie. He talks the talk, but i havnt seen him walk the walk and i get hte impression he is happy to hide behind wenger. He is chief excutive of the football club, wenger is the manager. Wenger should have an idea of the money so that he can choose realistic targets in the rough budget set, and that should be it. He shouldnt be included in the deals, nor should he sign them off because we know wenger doesnt particually like to spend, dein said so himself. IF wenger wants suarez, then gazidis should sort the transfer out. I mean, would wenger be so angry that the club spent 50 million on a player when he only wants to spend 40 and therefore not play him? of course he wouldnt. Now im turning this into a dont blame wenger, blame the board because given current situation, if wenger is choosing not to spend then he is at fault, I'm just making arugments to question gazidis.
If Gazidis took control of transfers and the money, in a way that dein did, it would be better for our club. We wouldnt have wenger trying to do everything, he can just focus on the football and ask for players, the club then sort that out for him. Now these stories that are coming out, (the amy lawrence one for example) of wenger dithering and board wanting to spend big would be stopped if transfers were given over to the board.
The reason i think gazidis is happy to hide behind wenger, is that it gets blame off him. There was people moaning on twitter this morning, it was all blaming wenger for not spending, not a mention of gazidis. He clearly is happy with wenger because he talked of a new deal and wanting to offer wenger a new deal. For someone who isnt happy with him dithering, that doesnt make sense. This brings into question his leadership. which is my next paragraph.
Leadership
As chief excutive he hsould lead club off the field while the manager leads it on the field. Look at David Gill at united, he let fergie do the football side while he went off and sorted transfers, sponsorships, the two worked well together, just like wenger and dein.
I think Gazidis is quite weak, you never see him standing up to wenger. you hear these stories about them disagreeing over how much a player is worth, why doesnt he just buy him anyway? wenger wont turn round and refuse to play him. He could just tell wenger he is in charge of the moeny and if wenger wants suarez he will get him suarez whatever the cost. He talks a lot, says we can afford rooney etc but then nothing happens and the fans grow frustatred (me included) This causes more friction, arugements between AKBs and WOBs which is not good for the club.
I also think he makes mistakes in what he says. Telling the world we have loads of money and want to spend it might be nice for the fans to hear, but then he's jsut told the world we have moeny to spend. We saw madrid up their price for Higuain, liverpool wanting 50 million. While both of those could be the clubs valuing their players higher, i also think it could be taht htye know we have lots of money and are trying to get as much as possible. I would if i was a selling club and saw the buying club brag about having lots of money.
Tours
I think this is his best contrbution to the club as of yet. THese tours, while i dont know how much they bring to the club finacially during the tours, allow fans from other countries to see their club and show us to the world. I think these tours are a great thing and hopefully it allows us to find more ways of getting sponsorship, more money and allows us to become finacally stronger and invest more into the club
Dealings with the fans.
I think this is one of the best things he does. While i know all questions are vetted beforehand and it really is just a PR exercise, i dont know many others who speak to the fans, hold Q&A sessions with them etc like he does. Fair play to him for participiting in them, even if it is PR its still a good thing that he does.
Overall
I think he has lacked on commerical deals, only one major deal in his time of being here, hopefully another to be announced soon, isnt great. The club keep annoucing small deals with nigerian banks etc but they dont bring much. I think the tours are a very good thing but overall i think he is weak, he talks the talk but then doenst act on it, stories come out of wenger dithering, which may be hte case but he doesnt stand up to wenger like dein used to. He lets wenger control him instead of the other way round.