You don't finish top 4 every year by luck. IMO we're still better than 'the rest' and that's not by luck.
But the issue is we shouldn't be aiming for being better than the rest, we should be aiming for the top.
I'm not convinced we can actually get to the top while the clubs above us can spend far more than us but we can certainly do a lot more to get closer.
But hey, we made a profit in the transfer window again and we'll probably scrape top 4 again so who cares?
Well, t
he fans do but they keep filling the stadium and buying the shirts so 