It's the change of expectation. A defeat of any kind, used to just plain ruin the following day or 2 for me. I think we only lost 8 league games from 2001-2004, which was staggering really, we were certainly spoilt.
Now I guess losing has just become easier to accept because the team is not that great anymore.
The next 4-5 games are on general sale as well and I've recieved a few emails over the past month trying to lure me in. Shit ain't what it used to be.