And was clearly in reference to being up shit creek under the last days of H+G. 1 day from administration according to Purslow, to come back from potentially being Leeds II, to being financially secure off the pitch is as important as on-the-pitch success. He didn't specifically say "kit deals equal success" either.
And we have six wins at home...
He knows we've had a poor season, but it's part of his job to remain stupidly optimistic no matter what. And keep the pretence of optimism, no matter what.