Fight evil with evil and make sure you're just that bit more evil? Join the herd and head in the prevailing direction? See no evil, hear no evil, speak not at all unless it is to apologise for evil? Turn a blind eye? Cross the street? Keep your head down? Go with the flow? And so on.
When it comes to money everything is the thin end of a bigger wedge. The end game here is a European super league that will have the same teams locked in forever because they are exponentially richer than the rest of football combined. If that's what you want then just keep going along to get along. Criticise idealists all you want but at lest they slow the descent to naked vulgarity and on the way down we get to enjoy those sporting moments that stick in our memory. Believe me, if the money men you forgive so easily could get away with it they would much rather extract our money in return for nothing at all. And as soon as you given them an inch that's the direction they head in.