Ahead of his team's crucial FA Cup third round replay against Swansea, Arsene Wenger has risked the ire of Arsenal fans by deeming the world's most celebrated domestic cup as a low priority target.
"We go for all the trophies, yes. The championship, the Champions League, FA Cup. We have a good chance to be involved at the crucial zone of all these competitions.
"But if you ask me, is the FA Cup the most important trophy, I will not lie to you. I will tell you it is maybe sixth choice. For a top, top club, the target must first be the League, the Champions League, qualification for the Champions League and then qualification for the Europa League. What is the fifth trophy? I will keep this to myself.
"You will be surprised how much Liverpool, Tottenham and Blackburn fans would like to be in our position. They are clubs who have tasted the Champions League, but are maybe missing four thirds of complete consistency. I must tell you, we have been 100% consistent. We are the only club to qualify every season. Qualification is a quality.
The Arsenal boss does not, however, completely dismiss the lustre of the Cup.
"Of course it would show our desire and spirit if we won this competition. But will it create an exceptional global impression for people to remember? No. They will remember the team who finished third in the League.
The Frenchman was also typically coy about his plans in the January transfer window.
"Will we look? Why not?
"Will we buy? I cannot buy another Djourou on the market! To find players of this level takes time. We have shown that to develop is the way. We develop not only buy. If we can buy then we will also develop. But at this moment I cannot give you names. I cannot tell you who we develop.
"At the moment, our radar is little bit in the resting period. Will it beep if David Villa Sanchez becomes available? There is a small chance, yes. But we do not like to speculate with specific names.
Despite not adding to his squad so far, Wenger is still supremely confident of progressing to the fourth round.
"We have shown a tremendous attitude over the Christmas period. This group are winners and you will see this. We will play our game and show complete belief in our style. We must be faithful. To stray is not a quality."