Problem is that we now have a bad reputation in a number of different ways:
- Contract ditherers - is it any wonder that other clubs and quality players don't take us seriously in the transfer market
- A selling club - personally, I find it unsurprising that Barca are playing the game they are. They know that in all likelihood we will sell in the end. And teh upside for them is that they don't even need him, and will be getting a world class player on the cheap. Meanwhile, our misguided efforts to get market price are playing havoc with our close season.
- A stepping stone. I don't believe that we are a true destination club ATM. This is why its easy to believe that Jagielka would rather stay put. We have a reputation for giving unknown/young players a break and rewarding them handsomely - but the most ambitious of them will invitably be tempted elsewhere.
- Serial under-achievers. I'm not sure that we deserve this rep, because IMHO AW has over-achieved with the players/funds at his disposal - but nevertheless we are seen as a team that will always fall short - whether it be the CL final; the CC final or the league
The end of last season and this transfer window has done nothing but double underline the above. Yet while decisive action is necessary to do something about the club's nose-diving reputation, we are giving every impression of fiddling while Rome burns - and the problem is that even a couple of signings now will make no difference to this perception.
We seem so small time it hurts!