The seeding system in this competition is a complete joke to be honest, we haven't been past the last 16 in the past 3 seasons, come 4th in our own league every season and yet find ourselves in the top 6 teams in Europe, we're also getting easy points for beating much lower ranked sides and often coming 2nd in our group.

This BBC article illustrates this perfectly:

http://www.bbc.co.uk/sport/0/football/23680545