Clubs like Chelsea, Liverpool in terms of personnel number have far more than us, and the kind of expertise we need would cost us too much in wages especially when even after clearing out the dead wood we are crippled by our wage bill. With Podolski, Walcott, Ozil, Ramsey all on 100k a week or more, a club that can't afford to run at a loss can't afford that kind of wage bill and afford to sign players without selling.