The sport claimed 400 million viewers in 2016, down from a peak of 600 million in 2008. That may be partly due to a shift towards pay-TV in major markets such as the UK, Italy, France and Spain.
Good call. It's definitely possible, isn't it? Greedy fucking cuntey bastards sticking everything behind a pay wall. Maybe that's it. Maybe that's what has caused 200 million viewers to say fuck off. Just maybe.