
Originally Posted by
Niall_Quinn
Football fans live in hope and everything is relative. When massive investment is poured into anything, investors expect a return. The fans are the major investors at this club, something routinely overlooked. They pay the world record ticket prices, they buy the merchandise, they pay the sky high TV subscription packages, the buy goods and services from the sponsors. The official "investors", like Kroenke, shuffle money around but they actually invest nothing. He's parked his money here like it's a savings account with a 100% interest rate. Easy money and zero risk in boom (before the bust) industry. His only risk is knowing when to get in (insider information no doubt) and knowing when to get out (ditto). So the fans have a big emotional attachment as well as a big financial attachment, one way or the other. The fans are the ones who yearn to see the club do well, not for the cash return that will never come, but for intangibles, joy, bragging rights, tribal supremacy, (dare I whisper it) entertainment... On that basis fans are pretty delusional to begin with, investing their all in a sport hijacked by emotionless sharks. So the odd win here and there will fuel the delusion, even though we all know deep down that nothing can ever come from our risk averse owners or our cash obsessed manager. I think the fans who start mellowing as the results improve are not trying to pretend we are solving problems or making progress, I think they are consoling themselves with the thought that if they can't scrape a little return from a Cup and a few wins to see out a horrible season then there's probably no point being involved. Ollie Holt, Chris Wenger and Ty are probably the last people on the planet who genuinely view Wenger as credible.