Millions of people will do it. Some badly, others well. Already happening. Look at Wikipedia as an example. Doesn't it amaze you how much effort so many private and unpaid individuals put into that? Some people are like that. Hobbies, interests, a desire to inform, whatever the reason. When you have billions of people only a small percentage is required to build an army. Compare with the tiny number of gatekeepers trying to do it all. People power is exponentially more powerful and effective than establishment power. Right now, if Wikipedia went off message it could be seized or shut down. Those options are now being removed. The dinosaur Twitter is sitting in front of other dinosaurs, to try to figure out dinosaur methods to retain dinosaur supremacy - some 30 years after it all being too late for them.