Simon Jordan nailed it the other day - running a highly successful club is expensive and running a failing club is expensive, but being average doesn’t really require you to do or spend anything. KSE seem to aim for that sweet spot with all of their clubs and franchises, and I suspect they’re actually quite happy with how the last decade has gone for them as Arsenal owners - the value of their shares has increased to over 2bn and they haven’t had to invest a penny of their own money on the team.
If we suddenly see them putting their hands in their pockets to fund a big summer, it won’t be because they suddenly care - it will be because we’re in danger of slipping into that ‘failing club’ territory that is going to cost them a lot more if they don’t halt the slide.