With the American and Asian markets growing, then the money will continue to swill around for a while yet. Then add in the fact that the online market hasn't been touched at all. They'll scrap this 3pm ban sooner rather than later, so Sky/BT and the clubs can charge premium prices to watch online or TV. They can pitch in all kinds of club shop special offers and home delivery meal deals around that to make the payoff absolutely huge against very small overheads. And of course FFP has been neutered so the debts can rack up once more, so there isn't really a need to stop adding zeros to transfers every season when it isn't real money paying it back off anyway.