Quote Originally Posted by Letters View Post
It ISN'T the only way.
We're funding all this. We can choose to stop doing so but it has to be a collective decision.
Never going to happen. Even if fans did start abandoning ship, and plenty of real fans might do that, the tourists will still flock. And if that happens then Kroenke and the gang will be delighted because the transformation from a football club to a consumer brand will be complete.