Ivan Gazidis has insisted Arsenal will not spend their way of trouble after claiming the club could cope next season without Champions League revenue.
Arsene Wenger's team sit in 15th place - two points above the drop zone - after their worst start for more than 50 years.
Last month the club announced a pre-tax of £14.8m without the summer transfer fees banked for Cesc Fabregas an Samir Nasri.
But the Gunners chief executive said he will not give in to the "dramatic pressure" surrounding the team and spend big in the January transfer window.
"We are always under pressure to spend and our recent results have not changed that," said the American.
"Every club has the temptation to think that the money is the answer to issues and if only we spent a little bit more it would push us over the top of a curve. And that is what drives the cycle of spending that you see in the game and that is by no means always successful. It is tempting to think it is. It relieves pressure for a while but it actually builds long-term pressure in other ways. We will continue to act with discipline to make sure we have a good short and long-term future.
"We think Arsenal can compete in any market, not withstanding our current position.
"We have a very sophisticated business model that looks at what we need to do to compete today, what we need to do to compete next year and five years from now."
Speaking at the Leaders in Football conference in London, Gazidis said new UEFA Financial Fair Play rules would create a "healthier environment" in the game.
"It would take a little of the pressure off - dramatic pressure, we are living it at the moment at Arsenal ob - to spend in order to compete. While it can be attractive in the short term, it can be incredibly damaging to the game over the longer term."
But Gazidis insisted Arsenal will not follow Leeds' implosion if they fail to finish in the top four for the 15th consecutive season.
"We would rather qualify for it (Champions League) but we have got a really stable model that can cope without that money," he said. "Not just cope but do well and compete.
"It would be very foolish to build a business model that relies on being in the Champions League in perpetuity. I don't think any clubs do that. If they do, they probably aren't being run as responsibly as they should do."