I agree it's not going to happen but it's a pretty fucked up world when the idea of sentient human beings cancelling Sky TV in significant numbers is viewed as a weird utopia. Nonetheless, as long as people continue to pay, these players are going to be pulling in silly amounts of money. Hell, people are even buying over-priced shirts with the names of these greedy little ticks advertised for free on the back plus a huge sponsor logo on the front. Paying to be a walking advert for rampant greed.