Gazidis: No I do not fear for the brand because we've achieved 70% market penetration in North America, and the size of the market there means we are well situated to exploit the commercial opportunities open to us in that country. Moreover, with our tour of South East Asia this summer, we have another great opportunity to open up new markets, and with our world class marketing and strategy teams, we expect to achieve 44.34% penetration in the next 4 years in that region. By releasing a new shirt every season, and hiking ticket prices I expect the income stream to remain healthy, and despite consumer confidence at a 10 year low, I expect brand loyalty will mean many long term customers will maintain their relationship with the company, and keep paying for the product despite the straightened economic conditions.