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Thread: Tonights AST end of season review

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  1. #1
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    Quote Originally Posted by Ironing View Post
    I'd ask him if he fears for the brand / fanbase / income of the club if we keep failing to win
    Gazidis: No I do not fear for the brand because we've achieved 70% market penetration in North America, and the size of the market there means we are well situated to exploit the commercial opportunities open to us in that country. Moreover, with our tour of South East Asia this summer, we have another great opportunity to open up new markets, and with our world class marketing and strategy teams, we expect to achieve 44.34% penetration in the next 4 years in that region. By releasing a new shirt every season, and hiking ticket prices I expect the income stream to remain healthy, and despite consumer confidence at a 10 year low, I expect brand loyalty will mean many long term customers will maintain their relationship with the company, and keep paying for the product despite the straightened economic conditions.

  2. #2
    Wibble Coney's Avatar
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    Quote Originally Posted by Joker View Post
    Gazidis: No I do not fear for the brand because we've achieved 70% market penetration in North America, and the size of the market there means we are well situated to exploit the commercial opportunities open to us in that country. Moreover, with our tour of South East Asia this summer, we have another great opportunity to open up new markets, and with our world class marketing and strategy teams, we expect to achieve 44.34% penetration in the next 4 years in that region. By releasing a new shirt every season, and hiking ticket prices I expect the income stream to remain healthy, and despite consumer confidence at a 10 year low, I expect brand loyalty will mean many long term customers will maintain their relationship with the company, and keep paying for the product despite the straightened economic conditions.
    So we are going to be relying on the Asian clique? Bugger.

  3. #3
    Pat Rice LDG's Avatar
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    Quote Originally Posted by Coney View Post
    So we are going to be relying on the Asian clique? Bugger.
    Well, they do sew together the shirts so well. And on the cheap.

    TEG
    It's better to burn out, than to fade away.

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