Quote Originally Posted by Niall_Quinn View Post
How about:

1. Use the stadium move to built the long term asset value of the club, inflate the share price but most importantly act as a cover for the shareholders' exit strategies.

2. Shareholders get out with a close on 100% return.

3. Kroenke and his bean counters identify big profits to be made from the Arsenal (and PL) brand overseas based on under-performance on the commercial side. Figures a 5 years stint pouring everything into marketing while relying on Wenger to keep the team as competitive as possible for the smallest amount of investment possible.

4. Disaster at Man Utd and Blackburn, plan jeopardised, kick some of the transfer profits back in order to maintain the minimum. 4th place will do, it gives the global exposure that helps with the marketing even though we have no chance of winning it. In come the journeymen, they'll do. Now if only they don't get injured.

5. Kroenke boosts the share value up to the levels he has predicted by maximising the marketing potential. They've kept their promise, we're now a big club globally - in terms of shirt sales and TV deals. Shame about what's going on on the pitch but you can't have everything and after all, we're still in the CL by some miracle.

6. Kroenke picks up the phone to Usmanov. You can have it but it will cost you. Reckon he could clear maybe £200-£300mill more than he's paid for the thing if the marketing gang get it right. Easy money. Everyone with a financial interest wins.

Provided we can hang on around the top there's no need to ever compete, no need to actually win anything. Park, the African players, the kids, they may not be great for winning trophies but they can all be turned into revenue streams. I guess the idea is that if we are big financially then eventually we'll be able to compete in the transfer markets and do it under the terms of financial fair play because we'll be using football related revenue rather than bungs from rich blokes. It sort of even makes sense, the only downside being that as a fan just don't expect to see much football in the next 5-6 years.
Unfortunately, this seems to be the most likely scenario.

The only good bit being when Usmanov takes over.

What Kronke and the current board dont seem to get their heads around is that the club would be worth a lot more, locally and globally, if we were actually winning trophoes and had top quality players.