Itv advert build up to cup final2 hours of products you can't live without.
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ITV World Cup viewers may have to put up with advert breaks during matches after broadcasters were given the chance to cash in on the mid-half water break.
Three-minute breaks after 30 minutes of each half will be implemented if the temperature is forecast to be above 32 degrees at kick-off.
And the Daily Mirror reports that adverts are set to be screened during this break which will likely infuriate football fans.
Slightly odd that
ITV.
What a ramshackle operation.
Mid-half water break?!
What kind of bollox is that?
Has anyone else seen us at Wembley before? I haven't. Wish I woz there
Our coach much better than theirs. Plus our suits almost fit whereas theirs are from a 12 pack.
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