Quote Originally Posted by Letters View Post
In business's it makes sense to maximise income and reign in expenditure.
People keep buying the tickets and merchandise, Wenger's done enough to keep us top 4 while making a profit in the transfer window.
Everyone's happy. Except the fans, but football clubs have an advantage over other businesses - brand loyalty. If Sainsbury's double their prices I'll go to ASDA. If Arsenal do then I'm not going to become a Spurs fan. My only option is to withdraw my custom - but for my dad I would have done that although I don't buy the shirts any more so I don't give them any more than I need to.
Until income starts to drop there's no reason Arsenal the business would change anything.
I agree with you, so it's not just another business, it's a licence to print money with (in our case) no repercussions for not keeping the customers happy.

I totally agree that until income drops nothing will change, but income won't drop if the stadium is full every week, catch 22.