Quote Originally Posted by ItsMe View Post
I agree with you and that's a problem, but for me the attitude they show is of people who just assume the money will keep rolling in whatever the fans think, no normal company can operate like this or they would soon find they'd have no business.
In business's it makes sense to maximise income and reign in expenditure.
People keep buying the tickets and merchandise, Wenger's done enough to keep us top 4 while making a profit in the transfer window.
Everyone's happy. Except the fans, but football clubs have an advantage over other businesses - brand loyalty. If Sainsbury's double their prices I'll go to ASDA. If Arsenal do then I'm not going to become a Spurs fan. My only option is to withdraw my custom - but for my dad I would have done that although I don't buy the shirts any more so I don't give them any more than I need to.
Until income starts to drop there's no reason Arsenal the business would change anything.