I think after the change in ownership in clubs like Man City/Chelsea etc, Wenger seems to be resigned to the fact that we can't win trophies competing against these teams with such resources. Therefore, he has convinced himself that the next target (which is attainable) is simply to get 4th. However, this sort of reasoning is BS, because even if winning the league is difficult, we can at least properly compete for the cups, rather than treating them with disrespect. Moreover, I don't actually think it was impossible for us to win the league in the last 5 years. We were there or thereabouts until about March/April in 2007-2008, 2009-2010 and 2010-2011, but because Wenger has failed to create a strong enough squad in terms of quality, a few injuries and our whole challenge disintegrated. This isn't City's or Chelsea's fault. There have been players available who would have made the difference over the last 5 years, and needn't have cost the earth (like VDV, Parker, Alonso back in 08, etc) Wenger has to take the blame for that. I think he's lowered his ambition, and found City's resurgence as an excuse for concentrating purely on financial matters.