Quote Originally Posted by Niall_Quinn View Post
I don't get that argument. The whole point of a corporation is to maximise profits for the shareholders and socialise expenses. Suggesting our football corporations will play it differently doesn't make any sense to me. Obviously I hope you are right but it would be a world's first if you are.
Maximising profits could have occured with just going one extra round in the Champions League. It's not about maximising profits, it's about enjoying the comforts resulting from a fairly basic and relatively easily attained level.