Your argument is like the guy with a broken watch who suggests it can be mended by breaking everyone else's watches. You don't counter the likes of city and the chavs by encouraging more of that shit. You force these anti-competitive cheats to play by the rules. Or at least introduce rules that are in line with planet earth and the conditions faced by any other business. In fact this is a bit like the capitalism versus corporatism argument. To promote capitalism (which in itself is not evil) you must address the the cancer of corporatism. Indeed corporations were initially social endeavours with a limited remit and lifespan before they were hopelessly corrupted. Just as football was a sport before the rapists arrived.