Sesame Street
Sesame Street
Assuming those bids are indeed real (i'm sceptical), we know we won't get Suarez so it's a safe bid, upping our bid for Higuain would probably secure him. This scenario would then require us to pay up and we're not keen on this.
Failed bids however look good to the fans and will allow us to secure cheaper players safe in the knowledge that people will believe we tried to make big signings.