Translation: We couldn't match their offer. Expect some quality French 2nd Division football to replace it.
"We bid with a clear view of what the rights are worth to us. It seems BT chose to pay far in excess of our valuation"
"There are many ways in which we can invest in our service for customers"
"We take a disciplined approach and there is always a level at which we will choose to focus on something else.
"If we thought it was worth more, we'd have paid more."
A major problem though is that that cunt Michael Owen will be commentating on CL games now. He needs to be removed from football punditery business, not given a larger portfolio.