Putting the laughter back into manslaughter
I didn't say that, I said if they got top 4 this wouldn't be the limit of their ambition, they'd probably invest more to try and win the title or some trophies, it's called progression, you reach your first goal and then move onto the next.
We settle for top 4, if we get better it's a bonus not a necessity, but top 4 is a great achievement and we're happy with that.
Pretty much everyone in football does though, clubs are falling over themselves to get up there. I'd rather win the FA Cup than finish top 4 too by the way but unfortunately finishing top 4, qualifying for the CL and the resulting money and prestige is extremely important. I seriously doubt we'd have signed Ozil if we weren't in the CL.
I agree it shouldn't be like that but that's modern football. To finish top 4 for as many years as we have, especially during the stadium move and the rise of the billionaire backed clubs, is a remarkable achievement.