His general demeanour on top of all the facts over the years, it's because 4th place is still up for grabs an that's frankly what he wants, the title and CL is for other clubs.
He has turned this whole club into a losers club, where the players, where many fans and hierarchy are very happy to be 2nd best and 2nd rate, they're proud of it in fact, as someone said a 0-0 with Chelsea and a defeat to Man U at home are pointed out as if they were a trophy on the mantlepiece, 1 point out of 2 games, 5 dropped, a 16.66667% return is somehow something to be proud of.