This gives us more than Real Madrid get for the same sponsors?
Anyway, if people are concerned that our commercial activity will be dwarfed, the ticket costs will continue to be far more than any others so the costs will be recovered.![]()
That's a pretty big leap.
Just because we signed a bad commercial deal doesn't mean we can't spend to keep up with rivals especially with the silly big sums from TV deals and gate income.
I think the original Nike and Emirates deals really left us playing catch up because we were locked in for so long when the potential for commercial revenue exploded.
Though, I don't really give a shit about our commercial deals truth be told.
The big leap is this conclusion that it's a bad deal based off deals our rivals haven't even signed yet. Using such logic, I could argue Xhaka was a cheap purchase because we're now seeing players going for £75m - £100m two or three years later. But of course, when we signed Xhaka, £30m - £50m was considered to be the top end of transfer fees.
If they are going to spend the 40 mill each year improving the team, then it's a good deal. If they are going to bank it, then it's an irrelevant deal. We have a quarter billion in cash in the bank, as opposed to on the pitch. There's the problem.
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