It's not Arteta. It's not the players. These are symptoms, not the disease. The disease is the whole culture of the club. Second best is fine by us. Provided we are financially viable then it's a successful season. It has been that way for a long time. Yet again, don't be confused by the cash spunked on all the turds. That's not Kroenke's cash. That's cash from the fans and sponsors. We are running a high salary, break-even, success optional operation. And everyone is more than happy about it, except the fans who long since have failed to matter.

Winners never strive to be second best.

Top 4 is not a trophy and Epstein didn't kill himself.