It's called sustainability. The great plan that would use FFP to catapult us above our rivals without having to spend a penny. A catastrophic and utterly unrealistic plan concocted by Kroenke and Wenger once Dein had been forced out, because it suited Wenger's ego and Kroekne's pocket. We're still paying the price to this day and will be for decades more. We've seen how long to takes to come back. Even the gypos, with billions, took time to make an impact.
Two stupid men did this.